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AutoNation's Maroone Stores to Sponsor University of Miami Hurricanes

Sep. 06, 2001
FORT LAUDERDALE, Fla., Sep 6, 2001 /PRNewswire/ --

Sponsorship Kicks Off With Ticket Giveaway for Sept. 8th Football Season Home Opener

AutoNation, Inc. (NYSE: AN), America's largest automotive retailer, today announced that its 26 "Maroone" dealerships in South Florida will kick off a corporate sponsorship of the University of Miami's athletic department this weekend with the Hurricanes' first home game of the college football season.

In honor of the September 8th home opener against the Scarlet Knights of Rutgers University, Maroone dealerships have been giving away 3,000 game tickets while supplies last to customers who have been test driving vehicles at any of the 26 Maroone locations in Miami-Dade, Broward and Palm Beach counties.

Additionally, at the first and second quarter break of every Miami Hurricanes home game, two fans will be randomly selected to participate in the "Maroone Challenge," a football-related skills event with winners receiving four tickets to the November 17th final home game against the Orangemen of Syracuse University. The winners also become eligible to win a two-year vehicle lease that will be given away during a final Maroone Challenge at the Syracuse game.

"We're honored and excited to be a corporate sponsor of one of the leading collegiate athletic programs in the country," said Michael E. Maroone, AutoNation's President and Chief Operating Officer. "This is a 'win-win' sponsorship for the Hurricanes, AutoNation's Maroone dealerships and for South Florida sports fans."

    The Maroone dealerships' sponsorship of the Hurricanes also includes:
* Maroone signage on the Hurricanes' home scoreboard at the Orange Bowl, additional Maroone signage and vehicle displays in the Orange Bowl's east end zone, full-page Maroone ads in game programs and various fan-centered promotional events.

* On-field recognition of the Maroone corporate sponsorship during the September 15th home game against the Huskies of the University of Washington.

* A trip for two give-away to the October 13th game in Tallahassee, Fla. against the Seminoles of Florida State University. Entry forms for the trip give-away are available at all South Florida Maroone locations.

* Three tapings of "The Larry Coker Show," hosted by the Hurricanes' head coach, from three different Maroone store locations.

* Other signage and promotional opportunities with the University of Miami's basketball and baseball teams.

About "Maroone"

AutoNation's Maroone group of dealerships operates 31 new vehicle franchises at the following 26 South Florida locations:

    Belle Glade

    Coconut Creek
    Maroone Chrysler/Jeep

    Delray Beach
    Maroone Chevrolet of Delray
    Maroone Dodge of Delray
    Maroone Ford of Delray
    Maroone Nissan of Delray

    Fort Lauderdale
    Maroone Chevrolet of Fort Lauderdale
    Maroone Ford of Fort Lauderdale
    Maroone Nissan of Fort Lauderdale
    Maroone Toyota

    Maroone Chevrolet of Greenacres

    Maroone Honda of Hollywood
    Maroone Kia of Hollywood

    Lake Park
    Maroone Lincoln-Mercury of North Palm

    Maroone Ford of Margate

    Maroone Chevrolet of Miami
    Maroone Chevrolet of West Dade
    Maroone Dodge of Miami
    Maroone Ford of Miami
    Maroone Honda of Miami
    Maroone Nissan of Miami

    Pembroke Pines
    Maroone Chevrolet of Pembroke Pines
    Maroone Dodge of Pembroke Pines
    Maroone Nissan of Pembroke Pines
    Maroone Oldsmobile/Isuzu

    Maroone Nissan of Kendall
About AutoNation, Inc.

AutoNation, Inc., a Fortune 100 company based in Fort Lauderdale, Fla., owns and operates 367 new vehicle franchises in 17 states. In 2000, the Company generated more than $20 billion in revenue. For more information, visit, where shoppers can find approximately 100,000 new and used vehicles for sale.

SOURCE AutoNation, Inc.

CONTACT:          Oscar Suris of AutoNation, +1-954-769-3576, or
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