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AutoNation Becomes Official Sponsor of NFL, Super Bowl XXXIV

Jul. 14, 1999

FORT LAUDERDALE, Fla., July 14 /PRNewswire/ -- AutoNation, Inc. (NYSE: AN), the world's largest automotive retailer, announced today it will be an official, first-time sponsor of the National Football League and of Super Bowl XXXIV in Atlanta on January 30, 2000.

The sponsorship -- AutoNation's largest to date -- includes a Super Bowl XXXIV-themed promotion this fall at AutoNation's more than 390 franchised automotive dealerships and 42 AutoNation USA used vehicle megastores and sponsorship of the "NFL Experience," an interactive theme park for fans that's part of the pre-game festivities leading to the Super Bowl.

AutoNation will also advertise before and during the live broadcast of Super Bowl XXXIV. Its commercials will include two 30-second spots that will air during a pre-game show and two 30-second spots that will air during the game.

"This association with the National Football League and Super Bowl XXXIV, the premier event in sports, is great for the pre-eminent brand in automotive retailing, rental and services," said John Costello, President of AutoNation. "We see a natural partnership here, and an exciting opportunity to present the AutoNation brand to millions of potential customers."

Added Sara Levinson, President of NFL Properties: "When NFL Properties identifies emerging sponsorship categories, we seek to align ourselves with category leaders. Such is the case with AutoNation, a company that is now the world's largest automotive retailer, which will combine forces with the country's most popular sport and help support the world's largest single day sporting event, the Super Bowl."

Based in Fort Lauderdale, Fla., AutoNation is a Fortune 100 company (No. 83) with more than $18 billion in annual revenue. AutoNation is also the leading online retailer of automobiles through its AutoNationDirect.com brand and its more than 270 dealership web sites. The Company's vehicle rental businesses include Alamo Rent-A-Car, Inc., National Car Rental System, Inc. and CarTemps USA, which collectively have operations nationwide and in more than 65 countries.

SOURCE AutoNation, Inc.
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