|AutoNation, Dan Marino Expand Florida Relationship|
|FORT LAUDERDALE, Fla., Oct 11, 2001 /PRNewswire via COMTEX/ --|
Miami Dolphins legend to be spokesman for AutoNation's Tampa Bay And Orlando marketsAutoNation, Inc. (NYSE: AN), America's largest retailer of new and used vehicles, today announced that it has expanded its relationship with former Miami Dolphins quarterback Dan Marino to include serving as spokesman for the Company's local-market brands in Tampa Bay and Orlando. Marino currently serves as the spokesman for AutoNation's 26 "Maroone" dealerships in South Florida.
The stores in Tampa Bay and Orlando will run print, radio and television advertisements featuring Marino, the sports hero, as he promotes the Company's 12 "AutoWay" dealerships in the Tampa Bay area and 11 "Courtesy" dealerships in the Orlando area.
"Dan Marino is a friend and a fan of AutoNation as well as a highly respected sports hero," said Michael E. Maroone, AutoNation's President and Chief Operating Officer. "Customers responded enthusiastically when Dan launched our Maroone brand last year in South Florida. We expect they will again when he becomes our spokesman in Tampa Bay and Orlando."
This fall, Marino will first represent AutoNation's AutoWay dealerships in Tampa, St. Petersburg, Bradenton, Brooksville, Clearwater, Pinellas Park and Port Richey. Next year, he will represent the Company's Courtesy dealerships in Orlando, Winter Park, Casselberry, Longwood, Maitland and Sanford. AutoNation also operates eight stand-alone Courtesy collision centers in the Orlando area.
About AutoNation, Inc.
AutoNation, Inc., a Fortune 100 company based in Fort Lauderdale, Fla., owns and operates 368 new vehicle franchises in 17 states. In 2000, the Company generated more than $20 billion in revenue. For more information, visit www.autonation.com, where shoppers can find more than 90,000 new and used vehicles for sale.
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