Executive Vice President and Chief Marketing Officer
Marc Cannon was appointed Executive Vice President – Chief Marketing Officer, Communications and Public Policy on January 31, 2017. Prior to that appointment, Mr. Cannon served as our Chief Marketing Officer, Senior Vice President of Communications & Public Policy from February 2016 through January 2017. Mr. Cannon is responsible for overseeing the Company’s marketing, communications, community affairs, and public policy functions. From February 2007 until February 2016, Mr. Cannon served as our Senior Vice President, Corporate Communications. Marc has more than 30 years of executive-level experience as an automotive industry communications, branding, advertising and public policy professional. Notably, he directs the company’s broad range of communications – to investors, to the industry, to the media, and to the marketplace.
During his tenure with AutoNation, Mr. Cannon has been instrumental in the growth of the company into the country’s largest and most successful automotive retailer. In particular, he supervised the brand launch of AutoNation’s Coast-to-Coast initiative and part of the executive team that launched AutoNation Express, the company’s industry leading transactional digital platform, which seamlessly integrates the customer’s in store and online experience. Mr. Cannon also spearheads the company’s multi-year mission to raise funds to fight cancer, and he has successfully positioned the company as the leading voice in automotive retail.
Prior to joining AutoNation, he served as Chief Marketing Officer and Senior Vice president of Marketing for Blue Dot Services, a national network of home repair and services contractors. He had previously served as Vice President of Internal Communications for Republic Industries, Vice President of Marketing, Advertising and Communications for AutoNation USA, and Vice President of Advertising for Alamo Rent A Car. In his time with Alamo, Marc was part of the team that grew the company from 15 locations to more than 100 locations nationwide, and expanded the company to Europe. He also helped develop the “Where all the miles are free” campaign, a pioneering advertising and operational effort that changed the way vehicles are rented in the United States.
Mr. Cannon has a bachelor’s degree in public affairs from the University of Miami. He is a member of the Arthur Page Society, the most distinguished honor society in the communications industry, and he serves on the University of Florida Public Relations Advisory Council. He is on the Board of Directors of the Automotive Hall of Fame and was honored by Automotive News with the All Stars Award for Public Relations/ Communications, the only recipient from an automotive retailer to be granted this honor.