Biography

Lance Iserman
Executive Vice President, Sales and Chief Operating Officer

Lance Iserman is Executive Vice President of Sales and Chief Operating Officer of AutoNation, America’s largest automotive retailer. Mr. Iserman is responsible for all variable operations including the company’s branded stand-alone pre-owned vehicle sales centers.

Most recently, Mr. Iserman was the Western Region President. He was responsible for the company's 84 stores and 110 franchises in the Western Region of the United States. Prior to this role, Mr. Iserman served as a Market President leading the operations of 21 stores in Southern California as well as a Market President in Arizona leading 15 stores in Phoenix and Tucson. 

In each role, Mr. Iserman has led teams to drive common processes, business results and Customer loyalty. With over 30 years of retail automotive experience and over 15 years of experience within the AutoNation organization, Mr. Iserman has a strong foundation in the business. He joined AutoNation in 2001 and became a General Manager of AutoNation Chrysler Jeep Dodge Ram in North Phoenix in 2002. Prior to AutoNation, Mr. Iserman spent several years in Customer Financial Services and Sales roles.

Mr. Iserman has a Bachelor’s Degree in Finance from the University of Arizona.