Bill Berman currently serves as the President of the Western Region. Prior to his current role, Mr. Berman served as the President of Western Market 5, which includes the Company’s operations in both the Bay Area and Roseville, California. In both of these roles, Mr. Berman has served a strategic role in growing manufacturer relationships and driving common processes across all stores. Through a successful twenty-two years in automotive retail, Mr. Berman has held almost every position within dealerships. His commitment to personal development and industry leading performance has allowed him to quickly climb the dealership organizational ladder and holding key positions in our dealerships in both Northern and Southern California. Additionally, Mr. Berman has held the key position of Region Used Vehicle Director. In this position, Mr. Berman was able to successfully mentor dealership General Managers and Used Vehicle Managers to drive exceptional used vehicle performance. Mr. Berman held this role for Markets in Northern California, and Southern California, and Washington.